LOGOS AND THEIR MEANINGS

There are hundreds or more companies with famous logos, for almost all product ranges available in the market. Under such dense competition, creating an individuality for a brand is difficult, even with a famous logo design.

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Apple: With an idea to stick to a simple logo design, the logomark used was an apple with a bite. This came instead of previous plans of using the illustration of Isaac Newton. Their famous logos denote the spread of knowledge by obtaining it from the use of computers. Also, the concept of enlightenment of humanity is visible from the story of Adam and Eve. Learn the story behind Apple’s Logo.

Apple-Logo-Design

The Microsoft logo depicts four colours, each representing an independent component. The blue square represents Windows. The red represents office. The green represents Xbox, in other words, fun. And the yellow represents the surface. Though no evidence justifying the choice of yellow is known.

Microsoft-Logo-Design

Google’s famous logos are unique. It uses colour iterations and holds all primary colours. The “L” letter symbolising ‘leader’ is different and unique out of the basic colours. Google is the only brand which has an ever-changing logo. This attribute makes it unique and the brand value is well-depicted in the changing logos.

Google-Logo-Design

Learn it all about .

The IBM logo is a symbol of progressive growth in the area of graphic design. Have a glimpse through the IBM logo history.

IBM-Company-Logo-Design

Mc Donald’s “Golden Arches” is the traditional symbol used by their restaurants. The slight change in their famous logos depicted the unique style of McDonald’s with the imbibed letter M. Read through the McDonald logo evolution history

McDonalds-Logo-Design

Can you see it? The arrow from letter ‘a’ to ‘z’ is to imply that they sell everything from A to Z. Clever right?

Pittsburgh Zoo

Can you spot the outlines of 2 well-known jungle animals in the negative space of the logo?

Le Tour De France

See if you can work out how the designers incorporated a cyclist into this logo…

Fedex

The arrow made up of the white space between the ‘E’ and ‘X’ suggest speed, direction and forward-thinking. On-point branding! 

Baskin Robbins

How can you tell from this logo that Baskin Robbins have 31 flavours of ice cream?

The Bronx Zoo

What do you see in this logo – the buildings or the animals? Or both?

 

LG

The logo for electronics company LG features the letter “L” and “G” in the form of a human face, symbolising the world, future, youth, humanity and technology. Far out eh?

London Symphony Orchestra

London Symphony Orchestra logo meaning

 

The logo for the London Symphony Orchestra can’t only be read as the initials ‘LSO’, but also as an orchestra conductor. The elegant way it looks (almost script like) adds to the elegance of the orchestra. Which did you see first?

Galeries Lafayette

Galeries Lafayette logo meaning

 

Galeries Lafayette is an upscale French department store. Not only is the typography elegant and fancy, but the Eiffel Tower is hidden in the two ‘tt’s, solidifying its French roots.

 Yoga Australia

Yoga Australia logo meaning

 

This logo for Yoga Australia has a hidden gem in its negative space. In the area between the arm and the leg it’s grasping is the geographical outline of Australia.

BMW

BMW logo meaning

 

BMW’s logo colors come from the Bavarian flag, which are blue and white. Their logo is derived from the Rapp Motor Works’ logo, which is very similar. It is commonly thought that the logo represents the blades of a spinning propellor, due to their aviation history and an ad created in the 1920s.

Spartan

Spartan logo meaning

 

This logo for the Spartan Golf Club has dual meanings. When you look at it one way, you may see a golfer taking a swing, with his trajectory displayed beside him. When you look at it the other way, you can see the profile of a Spartan in his helmet.

FedEx

FedEx logo meaning

 

FedEx is an incredibly popular shipping company, and its logo is plastered on trucks and planes all over. While there isn’t anything incredibly groundbreaking in the colors or simple type, there is a hidden gem in there. Have you ever noticed the arrow hidden in the negative space between the ‘E’ and ‘x’? The arrow represents the idea of moving forward with speed and precision, much like the FedEx brand.

 Toblerone

Toblerone logo meaning

 

The popular chocolate bar, Toblerone, has been around for quite some time. It’s current logo features a mountain, symbolizing the Matterhorn Mountain in Switzerland. Hidden inside the mountain is a bear, symbolizing the unique honey flavor found in the chocolate and the fact that the chocolate is made in the ‘City of Bears’.

Audi

Audi logo meaning

 

Another car company with a logo with a hidden meaning is Audi. The four rings represent the four companies that came together to create the original Audi, Auto Union.

Gillette

Gillette logo meaning

 

Gillette, a razor company, is razor sharp with their logo — literally. The intricate and precise cut in the ‘G’ and ‘i’ look as though they’ve been carefully removed with an extra sharp Gillette razor.

 Adidas

Adidas logo meaning

 

Adidas is a popular sports apparel and shoe company. Three stripes have always been a part of their logo, but in their most recent redesign, the stripes are staggered to look like a mountain. The mountain represents the challenges and obstacles athletes will face and overcome.

Kolner Zoo

Kolner Zoo logo meaning

 

The Kolner Zoo in Germany’s logo has a number of hidden symbols. In the contours of the elephant is a giraffe and a rhino, for starters. Hidden in the back legs of the elephant is the Cologne Cathedral, a famous local landmark.

 Hope for African Children Initiative

Hope For African Child logo meaning

 

At first glance, this logo appears to simply be the geographical outline of Africa. If you look more closely, you can see that this outline is actually created by the contours of two people – an adult and a child.

There you have it, incredible meanings behind 50 incredible logos. How many of them were you aware of, and how many took you by surprise?

Next time you come across a logo you’re not incredibly familiar with, take a closer look — you never know what could be hiding right in front of your eyes.